Do you see it?
Do you see the arrow?
Most people I ask don't see it at first. Some of my friends have spent minutes looking for it! I asked the FedEx guy and he didn't even know that the arrow was there. Still, it is in the FedEx logo as a "hidden symbol" and speaks of the speed and direction of their shipping.
How many things do we miss because we don't look closely? How many things do we walk by and overlook because we've already seen them a thousand times?
I think of the FedEx arrow as a reminder to not just show up, but to PAY ATTENTION!
PS. If you never saw the arrow, you can cheat and see it by clicking here.